What we manage.
How we present it.
Holl Group was founded by someone who spent a decade reading markets, building systems, and extracting signal from noise — and who decided to apply all of that to something more personal: helping property owners make the most of what they have, without it costing them their time.
I spent close to a decade at Kuehne+Nagel, one of the world's largest logistics companies, working in sea freight pricing and data analytics. The job was about one thing: turning complex, messy market data into decisions that made financial sense. Rate structures, demand patterns, competitive positioning — I built the tools and ran the numbers, across carriers and corridors, at scale.
When I moved to Birmingham in 2019, I started to see the same patterns in the short-let market that I had seen in freight. Properties consistently underperforming not because of bad locations or bad owners, but because of bad information and no time. Landlords setting static prices, listing on one platform, using whoever picked up the phone for cleaning — and leaving significant revenue on the table every single month.
I started Holl Group to fix that. Not as a faceless management agency, but as a genuine partner — someone who applies the same rigour I brought to logistics data to the performance of your property, while treating it with the care it deserves as one of the most significant things you own.
If it does not work for you, it does not work for us. That is not a slogan — it is literally how our business model functions.Ibon Martinez Ramos — Director, Holl Group Ltd
We give you realistic projections, not numbers designed to win your business. If a property is not a good fit for short-let management, we will tell you that before we start.
You deal with me directly, not a call centre or a rotating team of account managers. I know your property, your goals, and your situation — and I stay accountable to all three.
Every pricing decision, every channel choice, every staging recommendation is backed by real market data. Not gut feel, not what worked for someone else's property.
We do not take on every property. We assess each one carefully and only agree to manage properties we genuinely believe we can perform for. Your success is our success.
Monthly statements, real-time portal access, clear fee structures. No surprises, no hidden deductions. Your income is yours and you can see exactly where every pound goes.
No two contracts are the same. Every agreement is tailored to your property and your situation, agreed together at the final meeting, with periodic reviews built in.
Pricing based on live demand, competitor rates, local events, and seasonal patterns — updated continuously, not set once and forgotten.
Every property is staged and presented for the specific guest profile that will pay the most for it. Photography, listing copy, and pricing all aligned.
15+ booking platforms plus our own growing base of direct clients. More channels, better occupancy, higher ADR.
Monthly performance statements and a live owner portal. You always know exactly what your property is earning and why.
The skills that made me useful in logistics — pattern recognition, market modelling, process design — translate directly into property management. The difference is that here, the asset belongs to someone who trusts me with it.
That responsibility is something I take seriously. Every property in our portfolio came to us because another landlord recommended us. We have never needed to advertise. That is the standard we intend to keep.
Based in Birmingham since 2019, originally from Irún in northern Spain — I understand what it means to manage a property from a distance, to not be on the ground, and to need someone you can genuinely trust to handle it.
We'll be honest with you about what your property can realistically achieve — and whether we're the right people to help you get there.