Your property.
Our full attention.

Holl Group manages short and mid-term serviced accommodation in Birmingham, so landlords earn more without the stress.

No setup fees
Monthly landlord statements
24/7 guest management
Live revenue dashboard
2–4 month break clause, no long tie-in
Revenue Generated
£200,000+
1,900+Nights Booked
£200K+Revenue Generated
9Active Properties
1,750+Guests Hosted
4.8★Avg. Rating, All Platforms
Birmingham's Trusted STR Partner
1,900+Nights Booked
£200K+Revenue Generated
9Active Properties
1,750+Guests Hosted
4.8★Avg. Rating, All Platforms
Birmingham's Trusted STR Partner

TRUSTED BY BIRMINGHAM LANDLORDS

Sound Familiar?

Managing short lets is a full-time job.

Most landlords lose money, time, and sleep trying to do it themselves — these are the reasons we hear most often.

If you're already managing it yourself

Time drain

Check-ins, cleaning coordination, guest messages at midnight. It never stops.

Revenue left on the table

Static pricing and poor listings mean your property earns far less than it could.

Risk and compliance

Damage, difficult guests, safety checks. One bad situation can cost thousands.

If you're coming from traditional letting

Managing from a distance

Repairs, viewings, guest issues at midnight — being hours or a flight away from your own property shouldn't mean losing control of it.

The tenant you can't remove

A tenant who stops paying, or simply won't leave, can turn into months of stress and legal cost. It's one of the most common reasons landlords start looking at a different model.

A letting agent who stopped answering

Slow replies, vague reporting, and fees that seem to help the agent more than you. Plenty of landlords come to us after a bad experience with a traditional agent, not before one.

This is usually how it starts: a landlord who has had a difficult experience with traditional renting picks up the phone. We talk it through, answer every question, and show real numbers — including what a modest refurbishment could add to the return. If they go ahead, we handle everything ourselves: the refurbishment, the styling, every purchase, always visible and accounted for. Updates go out along the way, and the next real decision is simply reviewing the numbers once it's live. Most landlords tell us the whole thing felt too smooth to be genuine — until the first months of statements arrived, and the numbers spoke for themselves.

Landlord Reviews

What our landlords say.

"After relocating abroad for work, I needed someone reliable to manage my Birmingham property. A well-established agency I tried before was disappointing on every level. Since Ibon took over, everything has run smoothly and the returns have been notably stronger."

Davide Cesa
LinkedIn Recommendation

"Ibon has managed my property for two years now. I have consistently been impressed by his proactive approach and sharp business sense. Whenever an issue comes up, he addresses it quickly, and I have complete confidence in his ability to handle anything that arises."

Ali Ebrahim
LinkedIn Recommendation

"I was spending hours every week on messages and cleaners. Now I just check my bank statement. The income is genuinely better than my old AST."

Arjun Mehta
B16 — 2 Bed Property

"I referred a friend after three months. The results speak for themselves and it genuinely requires zero involvement from me."

Charlotte Bennett
B16 — 1 Bed Property
The Process

From empty flat to income in days.

Three steps and we take it from there.

01

Free assessment

We visit your property, run a revenue projection, and confirm it is a strong fit for our model.

02

Setup and go live

Professional photography, listings optimised across major booking platforms, and smart monitoring tech installed.

03

Earn and relax

We handle everything. You receive a monthly statement and your share of revenue, directly to your account.

Ready to see what your property could earn?

Most Birmingham properties see 20–40% uplift vs traditional letting.

Get Your Free Estimate No long-term tie-in — 2 to 4 month break clause
What We Offer

Two ways to work with us.

Whether you want full hands-off management or help maximising an existing listing, we have a model for you.

Most Popular

Full Management

Choose this if you want to be completely hands-off — you don't manage anything, we handle it all.

We handle every aspect of your property, even before it is ready to let. You earn, we manage.

  • Refurbishment and interior design guidance for new purchases
  • Market and target-guest analysis before launch
  • Professional photography and listing creation
  • Dynamic, demand-based pricing software
  • Guest communication and 24/7 support
  • Cleaning and linen management
  • Maintenance coordination
  • Monthly statements and landlord portal
Get a Proposal

Listing Optimisation

Choose this if you already manage your property yourself and just want to increase income without giving up control.

Already managing your own property? We audit and improve your listing to increase occupancy and nightly rates.

  • Full listing audit
  • Title, description and photo guidance
  • Pricing strategy review
  • Competitor benchmarking
Enquire Now
Our Approach

Built on three pillars.

Everything we do comes back to maximising your return, protecting your asset, and keeping guests happy enough to rebook.

Revenue optimisation

Dynamic pricing, multi-platform distribution, and data-led decisions to maximise nightly revenue and occupancy.

Asset protection

Noise monitoring, smart locks, damage pre-authorisation, and thorough guest vetting keep your property safe. Guests are always told about this technology before they book — no legal grey area, no surprises.

Guest experience

From the first message to checkout, we deliver hotel-quality service that earns 5-star reviews and repeat bookings.

The Numbers

What actually changes when we manage your property.

A real example from our Birmingham portfolio.

Before Holl Group
Monthly income£900
Occupancy62%
Avg. nightly rate£72
Landlord effortHigh
VS
With Holl Group
Monthly income£1,650
Occupancy87%
Avg. nightly rate£98
Landlord effortZero
Based on a 2-bed property in central Birmingham. Results vary by location, property type and market conditions.
Full Transparency

Exactly where your money goes.

How your monthly payout is structured, step by step.

Gross booking income
Starting point
OTA commission
Charged by the platform, varies by channel.
Deducted first
Cleaning fee
Paid by the guest, passed through at cost — no effect on your payout or on our commission.
No impact
Holl Group management commission
Calculated on the net amount, after the OTA commission is deducted.
20% of net
Your payout

We only earn when you earn. No hidden fees, no charges on gross income, no surprises on your statement.

Track Record

Growing every quarter.

2026 has been our breakout year. In just eight months, we have generated over £107,000 in revenue — more than half of everything we have earned since launching our current platform in May 2024. Landlords who joined this year are seeing the strongest returns in our history.

Two more properties are currently completing purchase, bought specifically so Holl Group can handle everything from refurbishment and interior design to market positioning and target-guest strategy before launch. That is the clearest proof we have that our current landlords trust us with their next investment.

We are expanding into Nottingham and the wider Midlands, and we are selective about the properties we take on. If your property meets our criteria, you will benefit from the same system that is driving our strongest year yet.

53.8%
Of All-Time Revenue
generated in 2026 alone
£200K+
Revenue Generated
1,900+
Nights Booked
9+2
Active Properties
2 more completing purchase
Why Us

Why landlords choose Holl Group.

Birmingham specialists

We know the city's demand patterns, guest profiles, and the neighbourhoods that consistently perform.

Full transparency

Monthly statements, real-time data, and a direct line to your account manager. No surprises, no hidden fees.

Technology-led

Dynamic, demand-based pricing, smart noise and access monitoring for peace of mind, and a multi-platform channel manager to keep every listing in sync.

Disclosed agent model

We act as your disclosed letting agent. Gross booking income belongs to you. Our commission is fixed and stated upfront.

Landlord referral growth

Every property in our portfolio came through a referral. That tells you everything about how we treat the people we work with.

Selective onboarding

We only take on properties we are confident we can perform with. That selectivity protects every landlord in our portfolio.

Get Started

Your property deserves better.

Get a free, no-obligation revenue projection in 48 hours. We will tell you honestly whether your property is a good fit.

Request Your Free Proposal No long-term tie-in — 2 to 4 month break clause